The Millennium Estoril Open is recognized as the biggest tennis tournament in Portugal, with great stars stepping onto the clay of the Estoril Tennis Club: the land of achievements, talent and spectacle. Based on this concept, we created a 360º campaign that was present throughout the country.
After 3 years of work and successive successful campaigns, the results were a real match point: the public filled the stands in the various editions. The integrated communication strategy managed to triple the number of tournament followers on social media since 2021. Content production during the tournament allowed us to bring the Millennium Estoril Open to millions of people around the world.