A CAMPAIGN THAT KNOWS WHAT SUMMER TASTES LIKE

Andros, the leading brand in the 100% fruit juice segment, launched a new summer campaign to bring the freshest fruit to the homes of the Portuguese. The campaign aimed to highlight the qualities of the product - which is made only with fruit and nothing more than fruit, without added sugars and without preservatives. The communication effort represented an 18% growth in sales compared to the same period of the previous year.