What if we ran a campaign using Nadal or Sharapova? But with one detail: with zero budget. A real coincidence between the names of recognized tennis players and the athletes from Academia dos Champs was the insight to create a campaign that left no one indifferent.
The campaign made news in the media. The content was shared on social media by dozens of content creators and professional tennis players such as Vasco Palmeirim, Tiago Bettencourt, João Sousa, Francisca Jorge, Duarte Vale, Nuno Borges and Francisco Cabral.